Welcome to a journey into Hong Kong's vibes and its decadensity! A fun interview with the Go NAT's founder, Natalia Grishkova.
"I started label GoNAT's in 2016 as a little step towards the goal I have had since I was 8. I always knew that I would become a designer, and based on that belief, I got involved at a very early age. That was a revival. Passing through Art school and gaining a Master's Degree in Fashion design, I found myself in Hong Kong in mid of 2009. I started a professional journey as an Art educator for a fashion course. I managed to squeeze myself into the Hong Kong fashion industry, where I experienced all possible stages in my fashion design career and finally got to the point where I felt confident enough to start to express myself through textiles that transformed into shape and colour palette.
What's the concept of your latest collection?
Collection Decadensity was inspired by fading opulence in Hong Kong's modern environment and Hong Kong itself with its colour palette. The origin of the word "Decadensity" has two meanings: "Decadence" and "Density", and it reflects the contemporary environment of Hong Kong.
What inspires you the most?
Culture and art mostly inspire me in any possible way: Cinema, Painting, Photography, Music, and Dance.
How does the place you live in affect your design?
It is a difficult question with a complicated answer. Artistic people are much more sensitive to changes, which are sometimes invisible at a glance. It shakes their previous experience and gives a new ingredient to their creativity. I believe I am affected mainly by the culture I live in now, the crowd, how people dress, and what they like and don't. Besides, no matter how artistically talented you are ( unless someone could sponsor you to do whatever you want) designer need to transfer his vision into a business idea, and without customers willing to pay, it is impossible.
What's your next project? My next collection inspiration comes from neon, the magic of MTV in the late 80s early 90s. It will be presented on a runway and website very soon, SO stay tuned.
